Why is having a LinkedIn profile so important?

Answer by Pratik Patil:

Any professional today is expected to have a LinkedIn profile. It’s a world of knowledge and skills being shared, discussed and debated, but what could young professionals gain from this? Our recruiters use a number of platforms to source candidates, but LinkedIn is used across the country with 93% of recruiters on LinkedIn. We deal with variety of professionals, encouraging both our employees and candidates to have a LinkedIn profile for a number of reasons. There can be some great advantages to having a LinkedIn profile throughout your career, so the earlier you can get to grips with it the better.
Learn and explore – LinkedIn allows you to read brand new articles from established ‘Influencers’ and leading experts on various different topics. It is a great place where information and advice is shared by successful business minds, allowing others to explore and gain knowledge for their own careers. You can even join specific groups which may discuss specific topics or industries that you’re interested in, giving you an even greater insights to you future industry. Furthermore, it allows you to share and ask questions yourself. You can write your own posts for your connections or start debates with groups to ask your own questions to find out what other professionals think. This can develop better working relationships with others, through engagement and conversation.
Develop your professional brand – as discussed in ‘Your digital footprint is ruining your job application’, recruiters will Google your name and look at your social media profiles. LinkedIn gives you a chance to make a professional and lasting first impression, as LinkedIn profiles typically appear high on Google searches. Your personal LinkedIn profile gives you the chance to create a personal brand, showing off your career achievements, skills and experience. Bear in mind it is not an online resume so it does not need to replicate your CV, but incorporate some sections such as achievements, experience and skills.
Keep track of your connections and professional contacts – throughout anyone’s career at one point or another they will say ‘it’s not what you know, it’s who you know’. So it’s important to keep in touch with the professionals you meet during your career.This is extremely important during any internships or placements that you may take part in as an entry level candidate, because in the future the people you meet can be useful contacts during your career and maybe develop into great business partnerships.
Attract job offers – you may not be actively looking for a new job, but you never know when a great opportunity will pop up. The next step in your career could be right around the corner and it’ll be looking for you, rather than you looking for it. Recruiters use LinkedIn a lot, but because searches can be so specific it are likely that you will only receive interest for suitable roles.
So if you’re a young professional actively looking for a job or not, make sure your LinkedIn profile is up to date and used regularly. LinkedIn is not only a place to be head hunted in the future, but a place to learn. And learning should be a continuous focus in any career.
If you have more questions like how to create LinkedIn and fill up the details, then you can see my LinkedIn Profile by using the following link:




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